A marketing growth studio
Your data, turned into simulations, decisions and clear actions for marketing growth.
Franco Analytics solutions power media, promotions, creative campaigns, reports, agents and measurement in a way that puts marketing back in charge of more than execution.
- 01Data & Insight
- 02Simulations Rehearsed
- 03Deliberate Decisions
- 04Actions & Traction
Measurement that ends in a decision
Marketing measurement solutions that end at a decision, not a dashboard.
Marketing doesn't need more reports. It needs confidence about where growth will come from next.
That's what we build. We show you what happened, why it happened, and what to do about it. You get to test the next move before you spend. Then we make the answer something your team can run: plans, tools and AI agents that work in your world.
The thesis
Take back control of Product, Price and Place.
Somewhere along the way, marketing's job shrank to execution. Everything feels disconnected, and there's never time to fix it.
AI changes that. The busy work can now be automated: the fragmented channels, the content and ad production, the workflow that delivers it all. If that isn't set up in your business yet, we'll design it and get it out of the way.
But automation isn't the point. It's what the time buys you. Room to take back control of Product, Price and Place, the parts of marketing most teams have been sidelined from.
Content and creative are the finishing touch. They only work on solid foundations, and in most businesses the foundations are shaky.
We help you fix them.
The Solution Architecture
Five Studios. One studio.
Data & Insights
See your customer, your commercials and your category in one connected view.
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Growth Thinking
Work out where growth will actually come from.
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Growth Planning
Build the plan, and the tools to run it. Home of the Franco Mix Model.
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AI Engineering
Software in a Service: intelligence you keep, built to fit your world.
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Agentic Marketing Transformation
Make marketing work as one intelligent system.
Enter the studio →Solutions live inside the Studios
Eleven decision tools you keep and drive. Bought on their own, or as part of the work.
Browse the Suite →Made to fit in your world
Our modelling fits your workflow. Not the other way round.
Messy data gets organised, benchmarked and modelled. Then you run simulations with tools your whole business can use. We've systemised customisation, and our AI agents iron out the data bottlenecks along the way.
Proof
Tried and tested.
"They approached our existing MMM with honesty and clarity. Their tailoring of recommendations to our category and commercial realities helped us extract maximum value from our MMM investment."MMM Audit Client · regional online mortgages brand
"Less like engaging a vendor and more like adding senior capability into our team. We built confidence and capability to become trusted guides to the business."MMM Solution Client · global Buy Now Pay Later brand
"What resonated most with our executive team was how commercially fluent and financially literate the work was. Complex thinking translated into a clear, credible investment roadmap."Franco Portfolio Index Client · functional beverages & supplements client
Leadership
Led by someone who's solved this before.
Dr. Juan Franco, Founder. A leading authority in marketing analytics: MMM, econometrics, digital attribution, portfolio optimisation and forecasting.
A CPA-qualified econometrician with 25 years’ experience, he lectures at Western Sydney University, where he completed his PhD in 2018.
About the studio →