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Research

The evidence behind the method.

Peer-reviewed papers, working papers and industry writing. Published work links straight to the source; where we hold the full report, request it and we'll email it across.

The library

Papers, working papers and writing.

A working shelf that grows over time. Published papers link to the journal or university. Where we hold the full report, tap Request and we'll email it across.

Point of view · August 2026

The AI Referral Channel — sizing, conversion and how to measure it

Juan Franco · Franco AnalyticsPaper on request
Working paper · under review

Evidence before belief: a frequentist-first, Bayesian-second workflow for marketing-mix modelling

Juan Franco · Franco AnalyticsSummary on request
Working paper · under review

A comparative financial index for Australian FMCG — the journal article

Juan Franco · Franco AnalyticsSummary on request
Working paper · under review

The Franco Index: portfolio theory for brand portfolios

Juan Franco · Franco AnalyticsSummary on request
Working paper · under review

Estimating net cross-channel reach without a single-source panel

Juan Franco · Franco AnalyticsSummary on request
PhD thesis · WSU · 2018

Creation and application of a comparative financial index for Australian FMCG

Juan Carlos Franco LaverdeWestern Sydney University
Paper · Int. Review of Business Research

FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory

Franco Laverde & Littlewood · 2012Peer-reviewed
Paper · World Economics · 2009

Understanding crime, political uncertainty and stock-market returns

A case study of the Colombian stock marketPeer-reviewed
Working paper · 2026

Security, political uncertainty and stock-market returns in Colombia, revisited

Juan Carlos Franco LaverdeEnglish & Spanish · on request
Article · Mumbrella · 2026

Adland is optimising for the wrong audience

Juan Franco · industry writingFull report on request

How access works

Papers marked Request aren't posted for download. Leave your details and we'll email a summary across — usually the same day. Published articles link straight to their source. Prefer to just ask? Email info@franco-analytics.com.

Copyright in the published papers and theses listed here rests with the journals and universities that published them, not with the author. So rather than reposting the full text, we point you to the source and send a plain-English summary on request.

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