Terms of use

Scope

These terms cover your use of this website. Engagements with Franco Analytics Pty Ltd, ABN 73 665 591 328, are governed by their own agreements. If these terms and an engagement agreement conflict, the engagement agreement wins.

The content here is general

Everything on this site, including pricing ranges, expected impact figures and worked examples, is general information, not advice for your specific situation. Pricing is shown as ranges and is subject to a quick audit. Expected impact figures come from our study of published marketing science and our experience implementing these solutions. They are not a promise of your results. Worked examples use invented brands with altered figures.

Our content is ours

The Franco Analytics name, logo, the Franco Portfolio Index, Franco Mix Model and other product names, the methodologies described, and the site's content and design are ours or licensed to us. You can read, share links and quote small amounts with attribution. Please don't republish substantial parts, scrape the site, or use our content to build a competing offering.

Your use

Use the site lawfully. Don't attempt to break, probe or overload it, and don't submit content through our forms that is unlawful or that you don't have the right to share.

Third-party links

Where the site links elsewhere, we are not responsible for those sites.

Liability

To the extent permitted by law, including the Australian Consumer Law which may give you rights we cannot exclude, we are not liable for loss arising from your use of this site or reliance on its general content. Nothing here excludes liability that cannot be excluded.

Governing law

These terms are governed by the laws of New South Wales, Australia.