Leadership
The models Franco Analytics ships are the work of one person with three decades of turning commercial data into decisions — and the academic grounding to defend every number.
Franco Analytics is built by one marketing scientist with three decades spent turning commercial data into decisions — across FMCG, retail, banking and media. The through-line has never changed: models that are statistically sound and commercially useful, handed over as tools a team can actually run.
The academic grounding is real. A PhD from Western Sydney University, and the creation of a comparative financial index for Australian FMCG — alongside peer-reviewed work spanning marketing science and financial economics. The method behind every tool is published or documented, never hidden.
The work runs across the whole measurement stack — marketing mix modelling, incrementality and causal validation, customer lifetime value, brand-portfolio allocation and media planning. Same standard throughout: show the working, reconcile the numbers, and end on a decision that moves growth.
Juan Carlos Franco Laverde
Doctoral research and peer-reviewed methods under every model — not vendor defaults you take on trust.
Made for the call a leader has to make — and the finance team who will question it.
Delivered as models you keep and drive, with the methodology documented in the tool.
Tell us what you're trying to work out. We'll tell you which tool fits — or whether one does.
