MMM · Growth Planning Studio · Recommended
Optimise for better returns, not just measurement.
A full marketing mix model and budget optimiser in one interactive dashboard. Ten drivers separated, methodology documented, yours to keep.
Live tool · one self-contained file · yours to keep
The problem it solves
Every platform claims the same sales. This model settles it.
Blended ROAS looks healthy while revenue stays flat, and cookies tell you less each year.
The model cuts through it. It separates the real contribution of each channel from base sales, pricing, distribution, the economy, competitor pressure, holidays and supply. Your media gets judged on its own merits, not the noise around it.
The decision you walk away with: what's working, what's wasted, what to cut, and where to add. The optimiser then shows the spend split that returns the most for any budget, and the point where each channel stops paying its way. You reallocate with evidence, and you can defend it to finance.
How it's different
Most vendors give you a model you can't touch, or a tool you have to build. This gives you both.
Franco does the modelling for you and delivers it as an interactive dashboard. Not a deck, not code, not a seat to learn.
The full methodology is documented, with an R² of 95.4% and holdout validation built in. No data-science hire, no per-seat licence, no consultancy retainer.
In your hands
What you get.
- Disaggregation viewWhat actually drove sales: model fit, and every dollar split across the ten drivers.
- Optimiser viewWhat to do next: saturation curves per channel, four economic points, a one-click optimal split for any budget.
- Simulation planningDrag a slider to move spend. Contribution and ROAS update live. Compare current versus simulation, or find break-even.
- Yours to keepOne self-contained file. No login, no seat to learn. Exports to image, CSV or Excel, technical methodology document included.
And the rest
One self-contained file. No login. Works in any browser, exports any chart or table to CSV or image. A walkthrough of the findings and a refreshed build when new data lands, all included.
- No login, no seat to learn
- Exports to CSV or image
- Walkthrough of the findings included
- Refreshed build when new data lands
The Pricing add-on
Treat price the way you treat media.
Most MMM treats price as weather, something that happens to you. This add-on treats it as a lever you control, within the Balanced & Broad price range.
Your own discounting and competitors' pricing become separate, named contribution streams. Discounting gets a Pricing ROI you read beside media ROAS. And the optimiser splits budget across media and pricing together.
The decision it gives you: how much belongs in media versus price, which promotions pay for themselves, and which only buy volume you would have had anyway.
Alternatives
What it beats.
Open-source frameworks
Google Meridian and Meta Robyn are free but code-only: a data-science hire and weeks of build before you see anything.
Enterprise consultancies
Six figures and months, and they hand back a slide deck.
SaaS platforms
A login, a subscription, and a model to tune yourself.
Expected impact: 8–15% ROI improvement, from published marketing science and our implementation experience. Pricing shown as a range and subject to a quick audit.
Start free.
Send us sample data and we'll build a proof of concept on Franco Light & Fast. Free, and fast.