The Suite
Eleven solutions. One suite. Yours to keep.
Marketing measurement tools across media planning, measurement, customer value and allocation. Each is a self-contained, transparent model you drive. Not a black box you rent.
The spine
Data, model, decision, action, growth.
Every solution follows the same spine, and makes the same three promises.
- Commercial-grade modellingPlain-English guidance. Less black box, more useful decisions.
- A tool, not a seatSelf-contained models you keep and drive, not software you rent.
- Transparent by designMethods you can see and defend to a finance team.
Ownership
You keep the software.
Our clients keep the software rather than subscribe to it. It's customised to fit their world, not built to make them change to fit it.
No lock-in contracts. You keep the tools, the data, and any AI agents built to automate them. Your data stays in your environment and never improves a competitor's model. One self-contained file. No login. Works in any browser, exports to CSV or image, and a walkthrough of the findings and refreshed builds come included.
The Suite
Ten pages, eleven solutions.
Balanced Broad Pricing lives inside Balanced Broad as an add-on, which is why there are ten cards for eleven solutions. Each links into its parent Studio.
Growth Planning
Franco Light And Fast
The quickest honest read on your media, plus an optimiser.
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Growth Planning
Franco Balanced Broad
The full 10-driver mix model and optimiser, documented. Includes the Balanced Broad Pricing add-on.
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Growth Planning
Franco Total Control Tower
The full-funnel, multi-market command centre.
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Growth Planning
Franco Incrementality Testing
Design, size and read geo-holdout lift tests.
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Growth Planning
Franco Bayesian MMM Priors
Ground Bayesian priors in your own experiments.
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Growth Planning
Franco Channel Reach Planner
Net reach across paid and owned channels, no panel required.
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Growth Planning
Franco Demand Forecaster Planner
Forecast demand and plan the promo calendar.
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Data & Insights
Franco Portfolio Index
Decide where investment should go across your brands.
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Data & Insights
Franco Customer Lifetime Value (Service Industries)
What a customer is worth, and what to pay.
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Data & Insights
Franco Customer Lifetime Value (Retail & FMCG)
What a shopper is worth, and what to pay.
View the solution →Not sure which? Find your fit.
Eight quick questions, and a reply within 24 hours with the solutions worth considering and the approximate budget.