Growth Planning Studio · Franco MMM Solutions
Marketing mix modelling that scales with you, with pricing you can see.
Three tiers, priced as ranges and subject to a quick audit. Step up when you're ready. Each upgrade adds only the cost of the upgrade, not a whole new bill.
Start free
Send us sample data and we'll build a proof of concept on Light & Fast.
Free, and fast. You see the method on your own numbers before you commit to anything.
Franco Light & Fast
"We need focus and clarity, quickly."
$20–60k
one seat included, $1k per extra seat
3–4 weeks to a working model
Range shown. Final price is subject to a quick audit of your data and channels.
This is you if:
- Your team runs campaigns across channels but relies on platform and agency reports
- The business keeps asking what marketing is really driving
- There's no single trusted view of incremental ROI
- Budget conversations feel defensive
- You need quick clarity on what to scale or cut
Expected impact: 5–8% ROI improvement
See the tierFranco Balanced & Broad
"Optimise for better returns, don't just measure."
$80–120k
three seats included, $1k per extra seat
4–6 weeks to a working model
Range shown. Final price is subject to a quick audit of your data and channels.
This is you if:
- Your team reviews ROI regularly and values data-led decisions
- Media, pricing and promotions aren't yet in one model
- The business asks about marginal returns and optimal spend
- Planning leans on hindsight rather than simulation
- You want marketing shaping growth, not just reporting on it
Add-on within this tier: Balanced Broad Pricing. Price treated as an investment lever beside media, within the same price range.
Expected impact: 8–15% ROI improvement
See the tierFranco Total Control Tower
"A business guide, not just media effectiveness."
$120–150k
five seats included, $1k per extra seat
6–8 weeks to a working model
Range shown. Final price is subject to a quick audit of your data and channels.
This is you if:
- You manage multiple brands, products or markets
- The business expects forecasts, not just reports
- You need full-funnel, publisher and pricing visibility
- Competitors and macro factors materially move your results
- Measurement must guide portfolio investment and long-term growth
Expected impact: 10–20% ROI uplift plus strategic budget defence
See the tierThese aren't fixed tiers. The three reflect the typical stages businesses move through, and we tailor for the in-between states. Upgrades add only the cost of the upgrade.
What the tiers typically return
Returns we plan around.
These figures come from our study of published marketing science and our experience implementing these solutions. They are not a promise of your results.
Made to fit in your world
Your workflow stays. The modelling fits around it.
Our mix modelling works with the data you have and fills the gaps in what you don't. Messy data gets organised, benchmarked and modelled, then turned into simulations your marketing and your business can hum to together.
Already have an MMM?
We audit and lift what you've already bought.
Brands tell us constantly they're hungry for more value from their MMM. Provider support teams skew to marketing and media. We've been internal marketers, agency experts and consultants, so we get in and under, turning the tool into a measurement system the whole business uses. Hands-on training and customised instruction videos to match.
Start free.
Send us sample data and we'll build a proof of concept on Franco Light & Fast.