Studio 02 · Growth Thinking
Strategy that reconnects marketing to product, price and place.
Work out where growth will actually come from, with a growth model you keep. Not a strategy document you shelve.
The problem
Most strategy never touches the levers that matter.
Corporate planning can feel like loosely educated guesswork. It drains time from work that works.
The cause is usually the same: strategy written only for promotion, while product, price and place sit untouched on other desks. We bring all four together in one growth model. You see where growth will really come from, where it's constrained, and which levers pay in your context.
Franco Growth Modelling (4P's) & Marketing Strategy
See where growth is really going to come from. Product, price, place and promotion in one model, showing which levers pay. It shouldn't just be paid media.
You keep the model, so your next planning cycle is a breeze.
Worked example · Fernister Health · figures invented
The revenue build, line by line
The model shows the trajectory and the economics underneath it: gross revenue against net profit, the online revenue build from reach through to net, and what the model attributes it to across base demand, media and the other drivers.
Every assumption is visible and editable, so a finance team can interrogate the plan rather than take it on trust.
Also in this Studio
Positioning and portfolio, built on the same model.
Franco Brand Strategic Positioning
The Mark Ritson kind, not branding. A precise way to fuel growth in your category, built on a quantified market orientation. We look at your brand through two lenses, commercial growth and creative distinctiveness, and take a scientific approach to finding the right creative answer. Not general principles about how brands work. What your brand specifically needs to become an advantage.
Franco Product & Portfolio Architecture & Value Proposition
Decide what leads, what supports, and how to name and describe what you sell to the segments that will grow you. Informed by the Franco Portfolio Index at a minimum, it's the blueprint for taking your brands and products to market.
See the Portfolio Index →"Franco Analytics helped us answer some of the hardest questions we face as a portfolio business: how much to invest, where to invest, and how those choices compound over time."Franco Portfolio Index Client · functional beverages & supplements client
The plan comes next.
Growth Planning turns the thinking into a plan, and the tools to run it.