Studio 03 · Growth Planning
We build the plan with you, and make the intelligence system to run it.
Most marketing teams aren't short on strategy, tools or data. They're short on a way to make those things produce decisions.
From strategy to rhythm
From strategy to an operating rhythm.
We'll work out what will actually grow your business. Then we'll build the tools to keep doing it.
That means communications planning tied to commercial goals. Mix modelling that becomes a measurement system, not a report. And planning tools your team drives, without a licence fee. You don't have to pay top dollar for top solutions.
Communications Planning
Message design, media investment and ROI optimisation. From building a campaign end to end, to improving what you've run before.
We plan media investment as a mix, and messages across segments and creative. It lands the communications goals and ties back to the commercial ones.
Franco Retailer Range Review (FMCG)
Walk into your retail partner with a plan they can build theirs on. We develop range review strategies from category-level opportunity down to geo-level activity and retail media investment by week, with seasonality and competitor insight built in.
No nervous promises. A concrete explanation of how you'll help them grow, and what you need from them to do it.
Worked example · Fernister Health · figures invented
Solutions in this Studio
The plan, and the tools that run it.
Franco MMM Solutions
Custom marketing mix modelling built on your data and handed over as a tool you drive, plus auditing and uplift of the solution you already have. Three tiers, priced as ranges.
View the solution →Franco Channel Reach Planner
Net reach across paid and owned channels, from inputs you already hold. For teams starting in-house media.
View the solution →Franco Demand Forecaster Planner
Forecast demand and plan the promotional calendar across your brand family. See what each discount really earns.
View the solution →Franco Incrementality Testing
Design, size and read geo-holdout lift tests before you spend a dollar of holdout budget. The causal check on your MMM.
View the solution →Franco Bayesian MMM Priors
Ground your Bayesian MMM's priors in your own experiments, and see where every number comes from.
View the solution →MMM auditing and uplift
Brands tell us constantly they're hungry for more value from their MMM. Provider support teams skew to marketing and media. We've been internal marketers, agency experts and consultants, so we get in and under, turning the tool into a measurement system the whole business uses.
See MMM Solutions →Proof
What clients say about the work.
"They approached our existing MMM with honesty and clarity, calling out where the models were working, where they weren't, and why. Franco stayed hands-on through implementation, showing real tenacity in seeing improvements through rather than stopping at diagnosis."MMM Audit Client · regional online mortgages brand
"Their collaborative approach stood out. They worked shoulder to shoulder with us, openly explaining model design choices and trade-offs so we genuinely understood what was happening under the hood. Franco were transparent, pragmatic and tenacious in helping us integrate MMM into our operating model."MMM Solution Client · global Buy Now Pay Later brand
Start free.
Send us sample data and we'll build a proof of concept on Franco Light & Fast. Free, and fast.