Studio 01 · Data & Insights
Insight that hands marketing back the controls.
It starts with your customer, commercial, media and creative data, connected. That's how marketing takes back control of more than execution.
The problem
The problem isn't a lack of data. It's a lack of connection.
Customer research sits in one corner. Commercial numbers in another. Media reporting in a third, and creative instinct nowhere near any of them.
We connect them. Decisions about product, price, place and promotion get made from one view, not four arguments.
Franco Customer & Culture Research
Social listening tells you what already happened. Trend forecasting extrapolates. Creative AI is fast, usually for the customer group everyone else already sees.
We build research from real-world data instead: customer, cultural, qualitative and economic sources, modelled around your world. Our own scraping techniques and intelligence layer mean primary data feeds your insight, not recycled category reports.
Franco Growth Segmentation
Personas serve product and brand design. Audiences drive communications. Business segmentations manage growth. Most organisations split these across functions and lose the thread.
We bring them into one correlated view: a single map of your ideal customers that drives both the growth decisions and the execution.
Worked example · Fernister Health · figures invented
Solutions in this Studio
Tools you keep, built on the insight.
Franco Portfolio Index
Decide where investment should go across your brands. Built on investment portfolio theory, and it works with the modelling and tracking you already have.
View the solution →Customer Lifetime Value (Service Industries)
What a service-industry customer is really worth, and the most you should pay to win one.
View the solution →Customer Lifetime Value (Retail & FMCG)
The retail twin: margin over a horizon, not gross sales.
View the solution →Franco Brand Performance Tracker
Too much brand tracking chases measures that matter to marketers but little to the business. We build trackers that link brand metrics to commercial effects. When marketing brings good news on brand, it isn't met with cynicism. Commercially minded leaders start seeing brand as a buffer for their problems: protecting margin, taking share.
Built on connected inputs
Each solution builds on the research and segmentation above, or can be bought on its own. Self-contained, transparent, and yours to keep: no login, no seat to learn, no lock-in.
Proof
Proof from the shelf.
For a functional beverages and supplements client, portfolio investment modelling made the balance across brand, promotions and innovation crystal clear. Simulations across macro conditions, competition, state dynamics and category growth, turned into an investment roadmap the executive team backed.
For a confectionery portfolio, geographic segmentation combined with commercial modelling of marketing and media investment against revenue showed which brands earned their investment, and where cross-brand cannibalisation was quietly eating growth. Budget got spread differently, and better.
"What resonated most with our executive team was how commercially fluent and financially literate the work was."Franco Portfolio Index Client · functional beverages & supplements client
Not sure which of these you need?
Eight quick questions. Within 24 hours we'll come back with the solutions worth considering and the approximate budget.