The Studio
Marketing advisory for taking back the 4Ps.
We work out what will grow your business, build the tools so your team can keep doing it, and guide your people until it sticks. Marketing back in control of Product, Price and Place, not just promotion.
The way back
Marketing got sidelined. Here's the way back.
Somewhere along the way, marketing's job shrank to execution. Briefs, channels, content, reporting. Product, price and place drifted to other desks.
AI changes that. The busy work can now be automated: the fragmented channels, the content, the delivery. If your business hasn't set that up, we'll design it and get it out of the way.
What you get back is time and standing. Room to take control of Product, Price and Place again, the job you actually trained for.
Creative is the finishing touch, and it only works on solid foundations. In most businesses, they're shaky.
Fixing them is the work.
How we work
We work it out. We build it. We stay until it runs.
We'll work out what will actually grow your business. Then we'll build the tools so your team can keep doing it, and guide your people until they're confident running the plan themselves.
Brand agencies know your story. Media agencies know your spend. Analytics tools hold your data. Consultancies study your category from the outside. We've lived in all of those worlds, and we connect them.
How we think
Three truths we work by.
Your journey is unique
Every organisation is at a different stage of marketing maturity. Cookie-cutter SaaS and generic analytics that offer no direction don't cut it.
Blended experience and perspectives
Growth comes when creativity, data and business commercials link up rather than fight. That takes people who've lived all three.
AI plus judgement
AI can be a brilliant map without a compass. We bring the compass: judgement born of experience. AI-assisted, not AI-led.
Experience
Where we've earned our judgement.
Our leaders have shaped growth for Australia's largest grocery retailers, telcos, banks, insurers and fintechs, for government agencies, property businesses, global FMCG and B2B SaaS, and for scale-ups that have outgrown organic growth and want rigour and direction behind the next decision.
FMCG
From functional health brands to labels ranging into the majors or selling direct on eComm: growth modelling, range reviews, portfolio investment.
Retail
Marketing transformation and data intelligence for some of the biggest retailers in Australia and the world.
Financial services
Brand positioning, campaign thinking, channel ROI and portfolio investment, in Australia and abroad.
Government
Certified providers. Data intelligence and mix modelling for states pursuing tourism and economic growth.
Automotive
Category experience across the automotive world.
Where the work happens
Five Studios carry the work, and the Suite lives inside them.
Browse the Suite →Our model for teaming
A 'no gaps' team, built to fit.
Big consultancies keep a bench busy. SaaS firms chase recurring revenue. We build the team your problem needs: modern thinkers partnered with years of experience.
Pick the right statistical technique and turn your data into decisions that make sense in your world.
Know the business and marketing levers, and shape the pockets of growth worth chasing.
Build the AI-driven data workflows and agents the whole business can use.
Have delivered change inside businesses, and train your team to run the plan with confidence.
The leader you'll partner
Dr. Juan Franco, Founder.
Two decades measuring media ROI for some of the biggest brands in APAC — now focused on yours. Dr Franco is a leading authority in marketing analytics, with 25 years’ experience across MMM, econometrics, digital attribution, portfolio optimisation and forecasting.
A CPA-qualified econometrician skilled in advanced multivariate techniques, he turns complex data into clear, commercial decisions that help brands grow. He lectures in econometrics at Western Sydney University, where he completed his PhD in 2018.
Experience
- APAC Chief Science & Analytics OfficerGroupM Australia2018–24
- National Head of Business ScienceMediaCom Australia2011–17
- Director of Brand ScienceOMD Australia2007–11
- Head of ModellingUnilever Australasia2004–07
Education & credentials
- PhD EconometricsWestern Sydney University2018
- CPA Certified Practising AccountantQualified since 20072007
- MBAWestern Sydney University2003
- MEcon Economics, econometrics researchJaveriana University1998
- BEcon EconomicsJaveriana University1994
Selected recognition
MFA Award — long-term campaign, Zyrtec / J&J (2010) · Best of the Best Data Scientists, Finecast (2023) · Best Unilever modelling worldwide, runner-up (2008)
A head start
With us, you get a head start.
You don't need to be a big brand awash with data. We hold customer and marketing benchmarks for categories we've studied for years. Where there are gaps, we fill them affordably with research expertise and AI-driven methods.
There's no shortage of data in the world. Just a shortage of people with the experience and good judgement to make sense of it, fast.
Explore the Studios.
Five Studios carry the work, and the Suite lives inside them.