MMM · Growth Planning Studio
The quickest honest read on what your media is doing.
A lean marketing mix model and budget optimiser, delivered as one interactive dashboard. Built fast, on the data you already hold.
Live tool · one self-contained file · yours to keep
The problem it solves
Two questions sit behind most media decisions.
What is my advertising actually driving? And where should the next dollar go?
This tool answers both. It splits your sales into base, media, competitor pressure and the unexplained remainder, so media gets judged on its own merits. Every channel is ranked by return. Then the optimiser shows the spend split that earns the most, and the point where each channel stops paying its way.
The decision you walk away with: what's working, what's wasted, and how to reallocate. With evidence you can defend, in days rather than months.
How it's different
Most ways into MMM ask for a big commitment before you see value. This one doesn't.
A done-for-you media model, delivered as an interactive tool. Built quickly on the data you already have, with the budget optimiser included.
Model fit and validation are shown in the tool, not hidden. You get a working model in days, and a tool you keep.
In your hands
What you get.
- Disaggregation viewModel fit, and a clean split of sales into base, media, competitor pressure and the unexplained remainder.
- Channel performanceEvery sub-channel ranked by ROAS: spend versus contribution, the channel-group split, the quarterly trend.
- OptimiserSaturation curves and four economic points per channel. Optimise any budget within bands, or find break-even.
- Simulation planningDrag a slider to move spend. Contribution and ROAS update live, current versus simulation side by side.
And the rest
One self-contained file. No login. Works in any browser, exports any chart or table to CSV or image. A walkthrough of the findings and a refreshed build when new data lands, all included.
- No login, no seat to learn
- Exports to CSV or image
- Walkthrough of the findings included
- Refreshed build when new data lands
Alternatives
What it beats.
Open-source frameworks
Google Meridian and Meta Robyn are free but code-only: a data-science hire and weeks of build before you see anything.
Enterprise consultancies
Six figures and months, and they hand back a slide deck.
SaaS platforms
A login, a subscription, and a model to tune yourself.
Expected impact: 5–8% ROI improvement, from published marketing science and our implementation experience. Pricing shown as a range and subject to a quick audit.
Start free.
Send us sample data and we'll build a proof of concept on Franco Light & Fast. Free, and fast.