MMM · Growth Planning Studio · Flagship
A business guide, not just media effectiveness.
A full-funnel, multi-market marketing mix model and optimiser. The depth of a six-figure consultancy engagement, delivered as a command centre you drive.
Live tool · one self-contained file · yours to keep
The problem it solves
The last click and the national average hide the real story.
Judging media that way writes off brand-building that hasn't converted yet. And it hides a channel winning in one state while it bleeds in another.
Total Control Tower reads the full funnel: how media builds Awareness and Consideration, and how those feed Sales. It separates long-term brand effect from short-term response. And it does it by product line and by state, so you see what's really happening, not the blended picture.
The decisions you walk away with: how much to put into brand versus performance, which products and markets to back, and how to phase the year.
How it's different
Consultancy-grade depth. A tool you actually run.
Three KPIs with funnel halos. Contribution split by product and state. Long-term separated from short-term. Optimisation of both the channel mix and the quarterly phasing, in one command centre.
Fully documented methodology, with an R² of 97.5% on Sales.
In your hands
What you get.
- Full-funnel disaggregationModel fit and a 10-layer decomposition for Sales, Awareness and Consideration. Every dollar and every point attributed, halo and long-term effects included.
- Product and state breakdownsContribution split by product line and by Australian state. National averages stop hiding the detail.
- Optimiser with real-world limitsSaturation curves and four economic points per channel. Optimise any budget within your deviation bands, or find break-even.
- Quarterly splitThe optimal phasing of an annual budget across the four quarters. Four response curves, not a flat seasonal scale.
And the rest
One self-contained file. No login. Works in any browser, exports any chart or table to CSV or image. A walkthrough of the findings and a refreshed build when new data lands, all included.
- No login, no seat to learn
- Exports to CSV or image
- Walkthrough of the findings included
- Refreshed build when new data lands
Objective isolation, market by market
National averages hide a channel winning in one state while it bleeds in another. Total Control Tower splits contribution by product line and by state, and isolates each marketing objective so brand-building isn't written off just because it hasn't converted yet.
Alternatives
What it beats.
Open-source frameworks
They model a single KPI, are code-only, and need a data-science hire to keep running.
Enterprise consultancies
They can model the funnel, but at six and seven figures, refreshed slowly, handed back as a slide deck.
SaaS platforms
Mostly one KPI on national data, reporting direct ROAS.
Expected impact: 10–20% ROI uplift plus strategic budget defence, from published marketing science and our implementation experience. Pricing shown as a range and subject to a quick audit.
Start free.
Send us sample data and we'll build a proof of concept on Franco Light & Fast. Free, and fast.